ZocDoc, Cedar and Eko every welcome new CFOs and extra digital well being hires

Edward Liu, a former head at Morgan Stanley, has joined medical-booking platform Zocdoc as its new chief monetary officer.

Most not too long ago, Liu served as Head of Americas Banking Know-how at Morgan Stanley, the place he suggested CEOs, CFOs and boards on their strategic and financing selections. He additionally beforehand frolicked at McKinsey & Firm and at Patricof & Co. Ventures.

In his new position, Liu will oversee all features of Zocdoc’s monetary operations and assist it proceed to scale.

“Our household has relied on Zocdoc for a few years,” Liu stated in an announcement. “It has been spectacular to look at the corporate proceed to innovate throughout these unprecedented instances and speed up its progress.

“Zocdoc is an extremely thrilling firm within the digital well being house, which serves because the entrance door to healthcare for tens of millions of Individuals, and it’s lastly bringing market forces – selection, competitors and transparency – to one of many largest sectors within the U.S. financial system. I’m thrilled to hitch an organization with such a compelling mission, long-term orientation, and distinctive administration workforce. I look ahead to serving to Zocdoc obtain its formidable targets.”

Affected person monetary engagement firm Cedar has appointed Krishna Rao as its first CFO.

Rao brings greater than 15 years of expertise in finance to the newly created position, starting his profession at Bain & Firm as a administration and technique advisor, then working as an investor in Blackstone’s Non-public Fairness Group, after which serving as International Head of Company and Enterprise Growth for Airbnb.

Throughout his time at Airbnb he supported the corporate’s preliminary public providing and led Airbnb’s acquisition and partnership exercise globally.

At Cedar, Rao will lead the corporate’s finance and authorized methods, serving to to drive strategic progress and decision-making.

“Krishna has a confirmed observe report of guiding corporations via the following degree of efficiency and progress,” Florian Otto, CEO and cofounder of Cedar, stated in an announcement. “As Cedar continues to develop, we welcome his experience as we scale and strengthen our govt workforce with proficient people who share our mission of remodeling U.S. healthcare.”

Medical health insurance shopper engagement platform Zipari grew its C-suite by two this week with the additions of Shawn Kearl as chief income officer and Richard Juknavorian as chief product officer.

Kearl brings deep information in healthcare gross sales and advertising from holding management roles at corporations like Optum and Cognizant.

Juknavorian has greater than 20 years of expertise in product administration, product technique and enterprise growth at corporations together with HealthcareSource, Casenet, PointRight and Hospital IQ.

“Including Shawn and Richard to our management workforce was a straightforward resolution,” Mark Nathan, Zipari’s founder and CEO, stated in an announcement. “For 20 years, Shawn has held gross sales and advertising management roles that targeted on promoting know-how options and companies to healthcare payers and suppliers. Shawn is aware of our business intimately and his twenty years of expertise constructing high-performance gross sales groups will positively influence Zipari’s backside line.

“Richard’s expertise in product administration and technique stems from years spent driving new and revolutionary business options to marketplace for healthcare-related enterprises. We’re energized by Richard’s confirmed capability to set strategic product roadmaps, mix merchandise into answer units and launch go-to-market methods and product adoption. With our personal plans to launch new merchandise and options coming within the close to future, Richard’s addition couldn’t come at a greater time.”

Eko, a digital cardiopulmonary well being startup, tapped Renee Gaeta to change into its CFO.

Gaeta was beforehand CFO at Institution Labs, the place she helped develop the corporate’s income, supported its IPO, launched new merchandise and expanded markets. She was additionally vice chairman and company controller at Sientra and oversaw its IPO.

“I’m thrilled to hitch Eko, an organization making a distinction in offering the best commonplace of cardiopulmonary care,” Gaeta stated in an announcement. “Eko has developed the following evolution in digital well being options targeted on bettering affected person care, and I look ahead to working with the workforce to execute on the corporate’s priorities, speed up progress and improve worth for shareholders and all stakeholders.”


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