In the case of femtech, digital well being has choices for girls involved about fertility, being pregnant and interval monitoring. However there simply aren’t loads of decisions for older ladies who need assistance with menopause or senior care, mentioned Reenita Das, world consumer chief healthcare and life sciences at Frost & Sullivan.
“We should be actually excited about the wants and challenges of senior ladies, ladies over 60,” she mentioned at a presentation at HIMSS21. “Presently we have now little or no [in the way of] options and merchandise and applied sciences. Most of our work and progress has been across the fertility and menstruation and being pregnant space.”
The disparity doesn’t come from lack of want. Girls ages 15 to 40, the main target of reproductive well being know-how, and ladies over 40, who want menopause and senior care, made up almost equal elements of the worldwide inhabitants in 2020, mentioned Chandni Mathur, senior trade analyst for digital well being at Frost & Sullivan.
She counted solely about 20 digital well being choices for girls over 40, whereas ladies of reproductive age had greater than 100.
“We have to assume in another way, we have to give you options. It’s an enormous alternative space,” Mathur mentioned. “Distributors want to think about menopause and senior care as a separate class, transfer on from fertility and being pregnant.”
One drawback is that femtech basically is a small portion of digital well being funding, although Das is optimistic it should develop. Solely 6.64% of digital well being funding in 2018 went to ladies’s know-how merchandise, and that was the very best quantity in her evaluation between 2013 and 2020.
So why can’t femtech get the funding it wants? Girls are behind most femtech merchandise, Das mentioned, however they need to go for funding to largely male enterprise capitalists who could not acknowledge the necessity.
However she famous different challenges too: the stigma feminine founders on the lookout for funding face, and distrust on account of earlier femtech merchandise that have been developed by males.
“I am fairly optimistic that we have began a motion inside the femtech market. And plenty of extra female-specific enterprise capital teams began, organising, and investing in that motion will proceed to occur,” Das mentioned. “However we’re not mainstream but. We’re nonetheless on the sidelines.”