The brand new wearable consists of haptic alerts that use mild vibrations to awaken the wearer based mostly on their sleep cycles, a pulse oximeter and a pores and skin temperature sensor.
It additionally incorporates a “well being monitor” that enables customers to trace their coronary heart price, pores and skin temperature, blood oxygen saturation, resting coronary heart price, coronary heart price variability and respiratory price in a single spot. They will additionally export 30-day or 180-day tendencies for all this information.
The brand new tech is smaller than its predecessor, the WHOOP 3.0. It really works with WHOOP Physique, so permitting the consumer to put the 4.0 sensor on different locations on the physique. The corporate additionally launched traces of coaching gear, bralettes and boxers the place the sensor might be worn.
WHOOP pairs the wearable with a membership program that gives teaching and group assist. WHOOP members can obtain an improve to the 4.0 freed from cost.
“I have been fascinated about this know-how for greater than a decade, and I can promise you that that is essentially the most revolutionary product we now have ever launched,” Will Ahmed, the corporate’s founder and CEO, mentioned in an announcement.
“We have at all times aspired to develop wearable know-how that’s both cool or invisible. With the launch of WHOOP 4.0 and WHOOP Physique, we now have achieved each.”
WHY IT MATTERS
Wearables are a giant enterprise. The market is predicted to generate a record-breaking $487 billion in income in 2021, based on a report by the Client Know-how Affiliation.
THE LARGER TREND
The corporate has been making numerous information currently. Final week, it introduced the acquisition of sports activities know-how startup PUSH simply after it introduced it had raised $200 million in Sequence F funding.
The brand new spherical of funding introduced WHOOP’s valuation to $3.6 billion. It achieved unicorn standing, which means it reached a valuation of a minimum of $1 billion, in October 2020, when it raised one other $100 million in Sequence E financing.