Health

WebMD acquires analytics specialist Mercury Healthcare



Digital well being content material and providers supplier WebMD introduced it has acquired expertise and knowledge analytics firm Mercury Healthcare from non-public fairness agency Vestar Capital Companions for an undisclosed sum.

By the deal, Mercury will be a part of WebMD Supplier, the corporate’s enterprise targeted on consumer-physician engagement and medical training. Mercury’s analytics options are geared in direction of giving well being methods the power to research, goal and talk significant info to the focused affected person, whereas concurrently providing transparency and efficiency knowledge to the supplier.

The corporate additionally presents providers that goal to enhance patient-retention methods, patient-engagement options, together with a library of pre-built connectors and APIs, and knowledge analytics options with tiered knowledge layering and predictive fashions.

“The addition of Mercury Healthcare accelerates our mission to tell each resolution level alongside the affected person’s journey, from discovery to restoration,” Ann Bilyew, well being and group common supervisor of WebMD Supplier Companies, stated in a assertion.

She referred to as the acquisition of Mercury, “a significant funding in” WebMD’s persevering with technique to empower shoppers with the most effective knowledge, content material, expertise and providers.

“The merging of those two trade leaders will empower each well being system with the options wanted to make sure every affected person receives the care they want when and the way they want it,” Bilyew continued.

WHY IT MATTERS

The pandemic has caused main adjustments within the relationship between shoppers and their healthcare suppliers, based on a current interview on HIMSS TV with Kyruus’ Scott Andrews and HealthSparq’s Harlan Edlin.

As affected person care channels develop into extra fragmented, it’s important that coordination in patient-provider communications develop into extra built-in.

THE LARGER TREND

The deal follows WebMD’s acquisition of Wellness Community final July, which created academic assets and engagement instruments for sufferers, and included a library of movies and printable assets referred to as HealthClips that contact on 24 therapeutic areas.

In February WellSky introduced plans to accumulate patient-engagement device TapCloud, a patient-facing app that lets customers talk with clinicians and report signs,

On the medical facet, suppliers can entry details about patient-reported outcomes. The EHR-agnostic expertise additionally permits docs to speak with sufferers.



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