Wearable health firm WHOOP acquires sports activities tech startup PUSH

Digital well being and health firm WHOOP introduced the acquisition of sports activities expertise startup PUSH Thursday in an undisclosed money and inventory transaction.

The information comes days after WHOOP stated it had secured $200 million in Sequence F funding, boosting its valuation to $3.6 billion.

WHOOP pairs a wearable that may monitor sleep, physique pressure and restoration metrics with membership service to supply teaching and neighborhood help.

PUSH makes use of wearable sensors that may be positioned in a number of locations on the physique to assist athletes and their trainers quantify weightlifting efficiency.

WHOOP stated the addition of PUSH to its platform will create a “extra enhanced and sturdy system of {hardware}, software program and analytics” for customers to get knowledge on health and well being.

“Lots of the members and organizations we serve have lengthy requested for extra perception into the physiological impression of weightlifting and practical health,” Will Ahmed, WHOOP founder and CEO, stated in an announcement.

“The mixing of PUSH’s industry-leading strength-training expertise into our platform will permit WHOOP to supply even deeper perception into how these actions impression the human physique.”


WHOOP joined the unicorn membership in October 2020 following a $100 million Sequence E increase. 

In January, the PGA selected WHOOP as its official health wearable for the PGA tour and PGA tour champions.


The marketplace for wearable tech is increasing. In keeping with a report by the Shopper Know-how Affiliation, the wearables market is anticipated to generate a record-breaking $487 billion in income this yr.

“The pandemic strengthened shoppers’ relationship with expertise without end,” Gary Shapiro, president and CEO of the CTA, stated in an announcement in late July. “From working to studying, staying linked with family members and taking good care of our well being, tech performed an important function in bettering our lives.”

There are many massive gamers within the area too. There are rumors Apple is wanting so as to add blood strain monitoring to its smartwatches. Fitbit and Samsung lately introduced new variations of their smartwatches, whereas Garmin up to date its Forerunner smartwatches to incorporate VO2 Max capabilities in June.

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