Thousands and thousands of UnitedHealthcare members will quickly get free entry to Apple Health+, the insurer introduced Thursday.
Beginning November 1, absolutely insured members of UnitedHealthcare who already personal an Apple Watch can join a year-long subscription to the tech large’s health platform at no extra price. UnitedHealthcare estimates that 3 million of its members can be eligible for this system.
“Making Apple Health+ obtainable to hundreds of thousands of UnitedHealthcare members is a part of our broader effort to assist individuals interact of their well-being and get and keep more healthy,” Rebecca Madsen, chief client officer at UnitedHealthcare, mentioned in an announcement.
“One option to obtain these targets is to assist individuals improve their health, with many people turning to on-demand and digital assets to assist get or keep motivated. We’re happy to be the primary medical health insurance plan to supply the sort of entry to Apple Health+.”
Moreover, starting subsequent yr, employers with self-funded well being plans will be capable to buy an “Apple Health Bundle” that features year-long subscriptions to Apple Health+ and a $25 Apple digital present card.
WHAT’S THE IMPACT?
The Apple Health+ platform homes studio-style exercises that may be accessed with an iPhone, iPad or Apple TV. It affords 11 completely different exercise kinds from high-intensity interval coaching to yoga.
Members can view their exercise metrics recorded by their Apple Watch to trace progress and get customized insights.
“We’re very excited to work with UnitedHealthcare to carry this supply for Apple Health+ to hundreds of thousands of people that need to get and keep motivated to dwell a more healthy way of life,” Jay Blahnik, senior director of Health Applied sciences at Apple, mentioned in an announcement.
“With our welcoming coach crew that leads quite a lot of exercises fueled by music that may maintain you going from begin to end, the brand new guided meditations coming subsequent week, and the metrics out of your Apple Watch proper on the display, Health+ has some ways to maintain you energetic regardless of the place you’re in your health journey.”
Even earlier than the COVID-19 pandemic, health wearables had been changing into a well-liked well being device for shoppers, with roughly one in 5 U.S. adults saying they repeatedly put on a smartwatch or health tracker, based on a Pew Analysis Middle survey from 2019.
However because the pandemic elevated shoppers’ consciousness of their well being, extra individuals started adopting health-monitoring units like health trackers and smartwatches. Actually, the fitness-tracker market grew by 19.5% in 2020, based on an article in Fortune Enterprise Insights.
It predicts that the market will proceed rising within the coming years, going from $36.34 billion in 2020 to $114.36 billion in 2028.
THE LARGER TREND
Whereas the businesses say that is the primary instance of Apple Health+ being supplied as a well being profit, it’s not the primary time UnitedHealthcare and Apple have teamed up.
In 2018, as part of its Movement program, UnitedHealthcare started providing its members Apple Watches that might be paid for by assembly their health milestones. This system permits eligible individuals to order and start utilizing the Apple Watch at no preliminary price outdoors of tax and supply, after which earn the machine by assembly their each day targets. The Movement program additionally consists of units from Fitbit, Garmin and Samsung.
Aetna is one other insurer that works with Apple, and in 2016 it started providing Apple Watches to a few of its giant employers and particular person members at a lowered price.
For its half, Apple has made a variety of updates to its Health+ platform this yr. In January, it launched “Time to Stroll,” which companions with influential audio system to create audio content material for individuals to hearken to as they stroll.
Then in April Apple rolled out health packages particularly designed for pregnant individuals, older adults and freshmen. Most lately, Apple rolled out options for cyclists, Pilates and group exercises and guided meditations.