Unite Us snaps up fellow inhabitants well being firm NowPow

This morning care coordination startup Unite Us introduced its buy of fellow digital social determinants of health-focused firm NowPow for an undisclosed sum. 

NowPow’s know-how facilities on inhabitants well being, and helps give sufferers referrals to group sources with the intention to deal with fundamental and different wants. 

Equally, Unite Us’ know-how is targeted on linking up community-based organizations to well being programs, insurers, authorities teams and nonprofits. It additionally permits stakeholders to make care plans and supply electrive referrals. 

This information comes roughly a month after Unite Us introduced its acquisition of well being analytics agency Carrot Well being for an undisclosed sum. Following the acquisition Unite Us and NowPow will use Carrot’s information and analytics know-how into their platforms with the intention to assist predict inhabitants wants and register shoppers for service, in line with the announcement. Carrot’s providers can even assist to measure the service’s impression. 


Social determinants of well being are a sizzling subject within the medical group right now. In response to the American Motion Discussion board, 95% of the U.S. healthcare expenditure goes in the direction of medical providers. Nonetheless, the group goes on to report that latest estimates attribute solely 10-20% of well being outcomes to medical care. The discussion board reviews that 30% of well being outcomes may be attributed to genetics, 40-50% are behavioral and 20% are attributed to social and bodily atmosphere. 

The corporate pitches this merger as a manner to assist higher join sufferers to group sources, and deal with a few of these social determinants of well being. 

“We’re thrilled to embark on a joint imaginative and prescient with the NowPow group and mix NowPow’s top quality, entire particular person strategy and research-validated condition-based algorithms with Unite Us’ confirmed end-to-end options and scale. We’ve labored alongside Stacy and Rachel, NowPow’s leaders, for a number of years and have admired their mannequin from afar. This was the appropriate time for this mix, which can drive outsized impression for the nation,” Dan Brillman, Unite Us CEO, stated in a press release. 


Unite Us’ latest acquisitions come after the corporate scored $150 million in a Collection C funding spherical again in March, pushing its valuation to $1.6 billion. 

Inhabitants well being firms are persevering with to develop within the digital well being house. Earlier this month, Cityblock Well being, a major care startup that targets the Medicaid and low-income Medicare inhabitants, scored a whopping $400 million in funding, bringing the corporate’s whole valuation to $5.7 billion


“NowPow’s roots are on the South Facet of Chicago the place residents, leaders, caregivers, and scientists have collaborated to make sure everybody in search of help can discover the sources they want for independence, wellness, dwelling with sickness, and caring for others,” Dr. Stacy Lindau, NowPow’s founder and chief iInnovation officer, stated in a press release. “Wants are rising quick and our partnership with Unite Us accelerates our shared imaginative and prescient to make sure everybody, in every single place is aware of the place to go for sources of their group.”


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