Taiwan-based firms First Life Insurance coverage of First Monetary Holding Co. and fintech-focused software program supplier TPIsoftware have collaborated to launch a brand new cell well being and health app that options gamified train.
WHAT IT’S ABOUT
In accordance with a press launch, the Qwalker app tracks a person’s all-day steps, strolling miles, and burned energy. It gamifies a step tracker and permits customers to earn reward factors per accomplished every day activity which could be redeemed for presents and reductions.
The cell app connects and syncs with Google Match or Apple Well being, offering customers with entry and insights into their well being and well-being.
Moreover, it options the Australian quokka as a mascot “to convey happiness.”
WHY IT MATTERS
The businesses famous how the COVID-19 pandemic pushed individuals to train at residence. “In response to the brand new norm, Qwalker is featured for use indoors as nicely,” they mentioned.
The businesses added that the usage of gamification not solely serves as an incentive to inspire customers to train extra but in addition as a technique to drive buyer loyalty. They hope that the cell app’s “interactive and dynamic person expertise” will stimulate customers’ involvement, whereas the rewards mechanism helps to “improve upselling and cross-selling”.
THE LARGER TREND
A current research regarded into the effectiveness of gamification in selling bodily exercise and weight reduction amongst adults with uncontrolled Sort 2 diabetes. It confirmed that after a yr the teams enrolled in a gamification programme elevated their steps greater than these in a management group.
The research additionally famous that gamification labored greatest in augmenting exercise ranges when designed utilizing behavioural insights to encourage both competitors or help from household and buddies.
In different information, an analogous well being app was final launched in 2019 by digital well being engagement platform dacadoo and the Daman Well being Insurance coverage within the UAE. Their cell app, Daman Tamshi, additionally counts a person’s steps and gives every day quests, expertise factors, challenges, staff battles and different gamification instruments to spice up person engagement.
ON THE RECORD
“We’ve our prospects’ greatest pursuits at coronary heart and that motivates us to construct the Qwalker app. The collaboration with TPIsoftware will certainly improve our interplay and reference to the insured and we’ll proceed to launch extra high-quality capabilities and unique actions sooner or later to encourage customers to remain wholesome and secure,” mentioned First Life Insurance coverage CEO Robin Lin.
“We’re honoured to construct the Qwalker in collaboration with First Life Insurance coverage and lift individuals’s well being consciousness collectively. We stay up for offering extra well being administration companies with digital expertise sooner or later and bringing customers various and complete buyer experiences,” TPIsoftware CEO Ben Yao additionally said.