That is the fourth installment of the AP assortment by PUMA. It’s an earnest collaboration with not solely the Arnold Palmer Enterprises crew, but in addition shut family and friends of Palmer. MacNeil says the group took a deep dive into the archives to carry key parts of his life and profession into each piece.
The PUMA crew discovered themselves impressed by the private touches Palmer was well-known for—together with hand-written correspondences, greeting individuals by identify, and different prospers. “Those that met him and interacted with him nonetheless cherish a few of these hand-written notes, so we introduced that to life in a cool approach on the PUMA x AP Assortment,” MacNeill stated. The Scorecard Polo is one piece that displays this. “When taking part in in a match, he would take notes on his scorecard, and assessment them alongside the best way,” MacNeill stated. The polo options a few of the jottings they discovered within the archives.
The catalog consists of conventional polos, pants, shorts, heat layers, hats, footwear, baggage, and even a Bluetooth speaker. Different design parts within the assortment, which function hi-tech, trendy materials, are extra clearly reflective of iconic Palmer—à la lemons, iced tea, and dancing umbrellas. There may be, after all, a cardigan, a staple of the Palmer wardrobe, in an alpaca wool mix. Different new items function inspiring quotes of Palmer’s. Traces like, “You need to play boldly to win,” or “Golf is deceptively easy and endlessly difficult.”
Palmer’s private brand, the multi-colored umbrella, is universally recognized to golfers and celebrates one of the vital acknowledged icons within the sports activities world. “It’s clear. It’s easy, and it’s used globally throughout a number of product classes,” says MacNeill. “Every bit within the 2022 assortment includes a two-tone model of the long-lasting brand, tailored to replicate the PUMA x Arnold Palmer partnership. The result’s rather more refined and versatile. “Whereas the multi-color umbrella is iconic, we wished to create a model that was extra wearable and higher suited to each model and piece within the assortment,” MacNeill says.