Nurx, a direct-to-consumer ladies’s well being firm finest identified for its on-line contraception prescriptions, launched a Ability for Amazon Alexa targeted on sexual and reproductive well being in addition to capsule reminders.
The Nurx Delivery Management and Sexual Well being Information Ability reminds sufferers to take their contraception tablets day by day on the time of their selection, which is essential to stopping unplanned being pregnant.
The Ability may even reply frequent sexual well being questions, like when emergency contraception must be administered or explaining the various kinds of contraception and the way they work.
“We’re at all times taking a look at new and revolutionary channels to succeed in sufferers and potential sufferers,” Nurx CEO Varsha Rao advised MobiHealthNews.
“So this felt prefer it was a pure approach for us to speak with extra folks. After which the opposite side is how you’re taking your medicine, or medicine adherence, is a extremely necessary a part of driving constructive outcomes. Enabling folks to remain constant on their medicine, in contraception specifically, is extremely necessary.”
WHY IT MATTERS
Intercourse training necessities range in U.S. faculties, in response to the Guttmacher Institute. Whereas 39 states and Washington, D.C., mandate intercourse and/or HIV training, solely 20 states and D.C. require giving data on contraception. Solely 18 states require program content material to be medically correct.
A 2016 report by the City Institute discovered misinformation about contraception endured for some strategies; solely 31% of girls of reproductive age had heard so much about intrauterine units and implants, and a couple of in 5 had been not sure about their security. These strategies of contraception are among the only types of contraception.
“The subject continues to be stigmatized in lots of areas, for many individuals and in several cultures. And so whereas the knowledge is perhaps on the market, there’s lots of people who aren’t essentially speaking about it, or snug speaking about it,” Rao mentioned. She mentioned the knowledge on Nurx’s Ability has been vetted by the corporate’s supplier group.
“The second factor is, data does evolve. And so I believe having trusted suppliers convey data is absolutely necessary.”
THE LARGER TREND
Nurx obtained its begin providing contraception and PrEP prescriptions, however has since expanded into STI testing, dermatology and migraine remedy. In July, the corporate introduced it will present emergency contraception with pressing care telehealth appointments for in a single day transport.
It accomplished a Collection C funding spherical final 12 months, bringing its complete elevate to $113 million.
Well being misinformation has change into a serious concern throughout the COVID-19 pandemic as misinformation concerning the virus and the vaccine unfold on-line and on social media. Final week, GoodRx, finest identified for its medicine worth transparency service, launched a well being data instrument designed to supply solutions to frequent well being questions.
The pandemic additionally intensified a contraception entry situation, Rao mentioned. Energy to Determine, a nonprofit that goals to scale back unplanned pregnancies, estimates 19 million ladies lack cheap entry of their county to a well being heart that provides a full vary of contraception strategies.
“I believe what is mostly a problem for folks is all the pieces from affordability to entry to clinics. There’s 19 million ladies who stay in contraception deserts, and so it is simply difficult for folks to get to a clinic, to get medicine or to get onto contraception,” Rao mentioned. “And this has been exacerbated by COVID when many individuals cannot get to see a PCP, after which there’s the stigma layer on prime of that.”