Mindbody to amass fellow health reserving service ClassPass

Mindbody, a platform for reserving and managing health lessons and different wellness providers, has entered into an settlement to amass on-line health membership firm ClassPass in an all-stock deal for an undisclosed quantity.

Axios reported that Mindbody will maintain between a 60% and 70% stake within the mixed enterprise. The ClassPass app and web site will proceed to function, and its CEO, Fritz Lanman, will function president of ClassPass and Mindbody Market, a set the place companies can listing their providers.

“The ClassPass community contains many companies already working with Mindbody. By combining our respective operations, we are going to create extra seamless integrations and unlock new income alternatives for enterprise homeowners utilizing each providers, whereas persevering with to help all health, salon and spa companies who select to work with Mindbody or ClassPass,” Lanman mentioned in an announcement.

“For shoppers utilizing our market and professionals enrolled within the ClassPass Company Program, our aim is to create better selection and suppleness within the experiences they will e book.”

Along side the acquisition, Mindbody introduced a $500 million strategic funding led by Sixth Avenue. The corporate mentioned the inflow of capital will go towards development and constructing upon investments it made through the COVID-19 pandemic.


Mindbody argues that buyers are prepared to return to in-person health lessons and different providers after the lengthy lull through the pandemic.

“This acquisition comes at a pivotal time for the wellness business because it continues to rebound from COVID-19 associated closures and native and genuine experiences are extra necessary to individuals than ever,” Josh McCarter, CEO of Mindbody, mentioned in an announcement.

“Our firms share a singular concentrate on bringing wellness experiences to extra individuals, in additional locations. By leveraging the most effective of each firms’ expertise and experience, we’re extra dedicated than ever to offering studios with best-in-class instruments to assist them develop and thrive, whereas additionally driving extra shoppers to their companies.”


Simply earlier than the pandemic in January 2020, ClassPass raised a big $285 million in Sequence E funding, bringing its valuation to over $1 billion. The corporate mentioned the increase would go towards dashing its worldwide enlargement; it had acquired GuavaPass a 12 months earlier to maneuver into Asia and the Center East. 

In the meantime, Mindbody acquired efficiency monitoring platform FitMetrix in 2018 and partnered with Fitt, a platform that highlights native health and wellness occasions, in 2019. 

Different firms targeted on health lessons embody Gympass, which introduced a $220 million increase in June, in addition to digital class choices like FitOn and Moxie

Massive names in tech reminiscent of Apple and Amazon have additionally added exercises to their digital well being choices.   

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