Health

Malaysian digital well being platform BookDoc joins Pfizer on psychological well being marketing campaign



Malaysia-based digital well being platform BookDoc has teamed up with Pfizer to launch a digital consciousness marketing campaign on psychological well being within the nation.

WHY IT MATTERS

Based on a information report by state media Bernama, the Psychological Well being for All marketing campaign intends to deal with residents’ psychological well being wants amid the COVID-19 pandemic, whereas heading off the stigma related to psychological well being sicknesses.

The marketing campaign goals to advertise psychological well being literacy by offering assets on psychological well being situations and administration ideas by way of the BookDoc net platform. It additionally encourages Malaysians to hunt skilled assist and apply self-care by way of the usage of expertise

As a part of the marketing campaign, the BookDoc cellular app launched a self-assessment quiz that gives a snapshot of a consumer’s psychological well being. 

BookDoc stated individuals can search skilled assist and guide a dwell chat session with psychological well being specialists by way of its platform. Nameless customers may obtain psychological well being assist from skilled volunteers. 

Throughout the COVID-19 lockdown final yr, there had been an uptick within the variety of Malaysians who skilled signs of psychological well being sicknesses, in accordance with analysis printed within the peer-reviewed journal PLOS One. The research discovered excessive percentages of reported depressive and nervousness signs over stress. Younger individuals, notably college students, females and people from lower-income backgrounds, had been extra prone to psychological well being sicknesses. 

The Malaysian Well being Ministry beforehand reported that it acquired round 43,000 calls by way of its Psychological First Support hotline between March and December. 

THE LARGER TREND

Some Asia-Pacific international locations have turned to expertise to sort out psychological well being issues amongst their residents. This week in Hong Kong, a digital device was launched globally that may gauge an individual’s stress stage utilizing sound and phrase patterns. South Korea, in the meantime, not too long ago introduced its plan to speculate 30 billion received ($26.2 million) in a analysis programme to develop digital therapies for melancholy.

In different information, BookDoc not too long ago entered into a company social accountability partnership with the Philippines-based non-profit organisation Childhope Philippines Basis. The corporate stated it meant to develop its companies and subscriber base within the nation.



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