London-based startup Recurring lands $2.3M seed funding

UK digital well being startup Recurring has scored $2.3 million (£1.7M) in seed spherical funding.

The London-based agency affords a weight reduction programme for individuals with sort 2 diabetes or prediabetes, which mixes evidence-based meals substitute with digital help.

Berlin-based Atlantic Meals Labs, led the spherical with current traders Seedcamp and MMC additionally taking part.

Oxford Seed Fund, which is an initiative of the Entrepreneurship Centre at Saïd Enterprise College, College of Oxford, additionally participated. It’s Recurring’s third spherical because it was based in September 2019, together with a pre-seed earlier this 12 months. Its whole raised to this point is simply over $3 million (£2.2M).


Recurring provides customers with nutritionally managed meal replacements, accompanied by an app to help them by digital teaching, digital peer help teams and instruments to trace weight and temper. Its programme goals to assist sufferers to reverse diabetes or prediabetes and stay medication-free by making modifications to their diet.

The startup operates by a direct-to-consumer program, by which people self-refer and pay a weekly or month-to-month payment.


Recurring stated the capital raised might be used to gasoline person progress, improve workforce dimension, and undertake scientific analysis trials.


Diabetes-related healthcare has been predicted to price greater than $1 trillion per 12 months by 2025 and innovators are designing new methods of offering care.

Swiss digital well being teaching agency Oviva, not too long ago introduced a elevate of €67 million ($80M) in Collection C funding to broaden its digital diabetes therapy throughout Europe.

In the meantime, digital well being teaching startup Liva received a contest to companion with well being insurers in Germany, to assist fight the rise in sort 2 diabetes and weight problems.

In April, digital diabetes administration firm Virta Well being raised $133 million (£97.6M) in a Collection E funding spherical, following the launch of recent companies targeted on prediabetes, weight problems therapy and provider-led sort 2 diabetes administration final 12 months.


Napala Pratini, cofounder and COO, stated: “There’s by no means been a greater time to construct a digital well being firm, notably within the diabetes area. With skyrocketing charges of continual illness crippling our healthcare techniques, the COVID-19 pandemic accelerating adoption of digital healthcare interventions and growing affected person consciousness of the significance of a wholesome, balanced life-style, we’re not solely hoping to construct a large enterprise—but in addition to assist thousands and thousands of individuals the world over to stay longer, happier lives.”

Ian Braithwaite, cofounder and CEO, stated: “There’s a rising physique of scientific proof to indicate that gold- normal therapy for sort 2 diabetes ought to now not be solely reliant on pharmacology-based administration, however slightly outlined by empathetic and efficient behavioural therapy to assist sufferers reverse the underlying illness course of and maintain remission from sort 2 diabetes. This problem is just not a simple one, however we’re excited in regards to the alternative to assist outline this new normal of take care of thousands and thousands of sort 2 diabetics.”

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