Tokyo-based well being and wellness startup Bisu has raised $3.2 million in a seed funding spherical led by South Korean biotechnology investor QUAD. The investing occasion was additionally joined by ASICS Ventures Company, fifteenth Rock Ventures, Pacifico Investments and SOSV.
WHAT IT’S FOR
Its seed funding shall be used to formally carry into market its transportable “residence well being lab” known as Bisu Physique Coach. The system supplies personalised vitamin and life-style recommendation by way of urine and saliva testing.
Bisu Physique Coach consists of a disposable check stick and a reader, which syncs with a companion smartphone app. The check stick is predicated on a “lab-on-chip” or microfluidic know-how and delivers findings inside two minutes.
As soon as the findings are processed, the app renders suggestions on key vitamin indicators, reminiscent of hydration, minerals and nutritional vitamins. It additionally supplies personalised suggestions based mostly on their objectives, dietary preferences, exercise, sleep and weight.
Proper now, the house well being lab continues to be in beta testing with further check sticks on coaching depth, hormones, and pet and child well being within the pipeline.
In the meantime, Bisu stated it would collaborate with sports activities gear maker ASICS round initiatives that “improve private well being and athletic efficiency”.
Bisu is getting into a market that’s thus far dominated by gamers providing options for COVID-19 and fertility well being. This 12 months noticed AI well being startup MediCircle and Malaysian telemedicine supplier DOC2US introduce their very own speedy home-use check kits for COVID-19. Taiwan-based iXensor and Inito, which is predicated in India, are amongst suppliers of at-home options to fertility well being in Asia-Pacific.
It was projected by Fior Markets that the world residence diagnostics market would rise to $6.53 billion by 2025 from $4.78 billion in 2017, rising at a 3.98% CAGR.
ON THE RECORD
“This funding is a serious vote of confidence from a bunch of traders who’re each tech savvy, client targeted and globally minded,” Bisu co-founder and CEO Daniel Maggs stated.
Commenting on their partnership with ASICS, Wojciech Bula, co-founder and CTO of Bisu stated: “ASICS shares our ardour for making lovely but scientifically rigorous merchandise within the spirit of Japanese craftsmanship, whereas additionally being a contemporary, globally-recognized model.”
“We determined to put money into Bisu as a result of we imagine its residence well being lab know-how, which supplies reasonably priced entry to actionable well being information, could be very progressive and has big potential,” Hiroaki Kageyama, president of ASICS Ventures, the funding arm of ASICS Company, additionally shared.