Insurer CareFirst launches virtual-first healthcare platform

Blue Cross Blue Defend insurer CareFirst has launched a brand new digital care apply for its almost three million industrial members throughout Maryland, DC and Northern Virginia.

The brand new virtual-first providing is known as CloseKnit and supplies a wide range of companies, together with preventative, main and pressing care, behavioral and psychological healthcare, care coordination and insurance coverage navigation.

Obtainable for obtain within the Apple and Google app shops, the CloseKnit platform presents care all-day, each day from credentialed suppliers. When wanted, CloseKnit’s suppliers could make referrals for in-person care at native healthcare services, the announcement mentioned.

“Our apply is adaptable and able to conveniently reply to the distinctive wants of our sufferers just about and in-person when vital,” Mary Jane Favazza, CEO of CloseKnit, mentioned in an announcement.

“For individuals who aren’t in search of a main care supplier, we could be there for pressing companies. Serving to individuals perceive the worth of main care, the best way to navigate the healthcare system and what issues will value forward of time is core to our mission: offering accessible, reasonably priced and complete care to individuals with transparency and accountability.”


CareFirst is pitching CloseKnit as a approach to shut healthcare gaps, particularly these for main care.

“We created CloseKnit as a result of individuals deserve an enhanced, fashionable care expertise that meets their expectations, wants and preferences for selection in how they join and expertise care,” Brian Pieninck, president and CEO of CareFirst, mentioned in an announcement.

“Almost 40% of our members don’t have a main care physician. CloseKnit helps fill essential gaps for a lot of sufferers, significantly those that lack a PCP, together with increasing our valued community of suppliers and making it simple to entry the care they search 24 hours a day, seven days every week.”

Throughout the U.S. healthcare panorama, a reducing proportion of sufferers have a main care supplier, based on analysis carried out by Harvard Medical Faculty. The research discovered that from 2002 to 2015, the share of People with a main care doctor decreased from 77% to 75%.

The downward development raises considerations for the research’s authors, who observe that individuals who have main care have longer, more healthy lives and are typically happier with their care. They pitched rising the usage of novel patient-clinician interactions, like telemedicine, as one approach to overcome this hole.


Spurred by the pandemic, sufferers right this moment have various choices for his or her digital well being wants.

Some outstanding names on the earth of digital main care embrace Crossover Well being, which not too long ago launched a wellness platform after it raised $168 million in Sequence D funding, and Ahead Well being, which additionally introduced in a large $225 million Sequence D funding spherical this 12 months.

Firefly Well being closed a $40 million Sequence B funding spherical in April for its platform that offers sufferers a complete care crew made up of a main care doctor, nurse practitioner, well being information and behavioral well being specialist.

App-based main care supplier 98point6 this 12 months enhanced its platform with an built-in behavioral well being providing that features remedy, situation analysis, well being teaching and digital programming. 

There’s additionally Plushcare, which was bought by the general public well being navigation firm Accolade in April.


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