Health

Indonesia’s Halodoc, TikTok collaborate to offer instructional content material via #InfoKesehatan initiative



Indonesian digital healthcare platform Halodoc has partnered with world video social media app TikTok to offer instructional content material in Southeast Asia’s largest nation, because it continues to combat health-related hoaxes and disinformation.

The app has three important options: a web-based drugstore with greater than 4,000 pharmacy companions, a chat and name platform to seek the advice of over 20,000 docs, in addition to a web-based platform to schedule appointments with docs from round 2,000 hospital companions.

In a press assertion launched final Tuesday, each events have provide you with the #InfoKesehatan (#HealthInfo) initiative to publish data associated to vaccinations, illnesses, well being details and myths, maternal and little one well being, reproductive well being and psychological well being.

Through the #InfoKesehatan marketing campaign, which ends right now, movies from Halodoc and its physician companions will likely be pinned and located on TikTok’s search column. As soon as the initiative is over, these movies will stay obtainable on the platform – however such key phrases will not be placed on its important web page.

WHAT IT DOES

The identical assertion mentioned that docs would add movies on well being subjects on Halodoc’s and their TikTok platforms, starting from 15 seconds to a minute. As well as, TikTok customers can ask docs related questions via feedback for them to reply in one other video.

Based in 2016, Halodoc has gathered greater than 197,000 followers and over 948,000 likes on TikTok.

WHY IT MATTERS

In a survey carried out in October 2021, Indonesia’s Katadata Perception Middle which specialises in information analytics and analysis, discovered that 39.7 % of its 10,000 respondents mentioned well being content material had the second-most hoaxes within the nation after politics.

“Moreover equitable entry to well being providers, well being literacy nonetheless turns into a problem within the well being business, which must be addressed in collaboration with varied events,” mentioned Halodoc’s CMO Felicia Kawilarang in the identical assertion.

“We additionally consider that in right now’s digital period, digital platforms have the ability to speed up well being training for society.”

THE LARGER TREND

The Indonesian authorities is actively debunking false claims on COVID-19 vaccines, treatments and different associated points on its Hoax Buster channel. In the meantime, Indonesian civil society organisation MAFINDO has printed fact-check tales on the pandemic and different points on Turnbackhoax.id.

ON THE RECORD

Adeline Hindarto, Halodoc’s VP for presidency relations and company affairs, informed MobiHealthNews in one other assertion that the corporate “is dedicated to (offering) appropriate and correct details about well being”, together with pertaining to the continuing pandemic.

“The hassle of knowledge, training and communication on well being has been performed because the very starting in 2016,” she mentioned.

“As well as, Halodoc has been collaborating with the Indonesian Ministry of Well being in COVID-19 mitigation, one among which is by offering IEC associated to COVID-19 since March 2020. Extra health-related articles and assets can at all times be accessed in our software, web site and social media.”



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