Direct-to-consumer digital care firm Hims & Hers is as soon as once more increasing its product line, this time with the launch of a dietary complement powder to assist urinary tract well being.
Hims & Hers is promoting the powder in packs of 10 cranberry-raspberry flavored single-serve packets. The elements embody D-mannose, a sugar present in cranberry juice; electrolytes like calcium, magnesium and potassium; and antioxidants comparable to nutritional vitamins C and B6.
The packets will be bought straight from the ForHers web site as a one-time buy for $22 or as a subscription at a reduced value of $20 per thirty days.
WHY THIS MATTERS
Urinary tract infections (UTIs) are the most typical outpatient infections within the U.S., with between 50% and 60% of grownup girls experiencing at the least one UTI of their lifetime, in accordance with Therapeutic Advances in Urology.
These infections are commonest through the years of peak sexual exercise, often between the ages of 18 and 39. UTIs are identified to persist, and greater than 1 / 4 of ladies can have a recurrence inside six months of an an infection, in accordance with the journal.
“There’s a transparent want for methods to be proactive about urinary tract well being,” Hilary Coles, cofounder and senior vice chairman of Model and Innovation at Hims & Hers, mentioned in an announcement.
“It is very important have holistic, over-the-counter choices to advertise the assorted components of ladies’s well being, which is why we at the moment are providing these tasty single-serve packets formulated with nutritional vitamins and electrolytes which have been proven to assist preserve urinary tract steadiness.”
D-mannose is a typical ingredient in UTI medicines for what researchers consider is its capability to dam micro organism from latching onto the urinary tract. Actually, research present D-mannose is an efficient therapy and preventative agent for UTIs.
THE LARGER TREND
2021 has been a busy yr for Hims & Hers to date. The corporate began the yr off huge by closing its SPAC merger and itemizing on the NYSE.
Since then, Hims & Hers has made various strategic acquisitions. First, it scooped up British customized well being firm Trustworthy Well being with sights set on world growth. The corporate shortly adopted that up when it bought the teledermatology platform Apostrophe to develop its skincare companies.
Uqora, a urinary tract well being firm, additionally sells UTI dietary supplements with comparable elements from its direct-to-consumer web site.
In the meantime, there are a selection of digital well being firms specializing in the diagnostic aspect of UTIs. In 2019, Scanwell raised $3.5 million in seed funding to take its cellular platform for dwelling urinary tract an infection screening nationwide. Then final yr, TestCard launched its noninvasive at-home urinary tract an infection take a look at package throughout the UK.