Health

FemTec Well being scoops up vitamin platform Nutrimedy



FemTec Well being introduced Monday it had acquired vitamin platform Nutrimedy, the newest in a spate of offers from the ladies’s well being startup.

Nutrimedy permits customers to take pictures of their meals to log their meals and provides vitamin suggestions. FemTec stated it’ll combine the instrument into its Superior Lady direct-to-consumer platform, which sends merchandise like at-home exams and dietary supplements to clients’ houses and gives telehealth visits.

The information comes a few week after FemTec introduced it had bought Ava AG, maker of a wearable that goals to detect the person’s fertility window. 

“For a lot of well being situations, vitamin is a key, however typically uncared for, element,” Kimon Angelides, founder and CEO of FemTec, stated in an announcement. “Including Nutrimedy’s sturdy, evidence-based medical vitamin platform to the Superior Lady program will likely be a game-changer for our subscribers. Whether or not it is to optimize being pregnant planning, handle menopause signs, or for common wellness and prevention, analysis reveals girls are searching for customized, science-backed dietary assist that is straightforward to make use of and that they will belief.”

THE LARGER TREND

Based in 2020, FemTec formally launched in October 2021 with greater than $38 million in investor {dollars} and one other three acquisitions: magnificence field firm Birchbox, cosmetics firm Mira Magnificence and social advertising and marketing platform Liquid Grids. It introduced its direct-to-consumer program earlier this yr

Digital girls’s well being startups have steadily grown in funding over the previous few years, although specialists argue there’s extra alternative within the house. Reproductive and maternal well being was the fifth-highest funded medical space in Rock Well being’s funding report on the primary half of 2022, bringing in $0.6 billion up to now. 

In the meantime, there are a selection of women-focused digital well being corporations. Maternal care startups Cayaba Care and Mahmee raised Collection A rounds this yr. Ruth Well being, which gives digital pelvic-floor bodily remedy, C-section restoration and lactation consulting, introduced $2.4 million in seed funding in April. Evernow lately raised $28.5 million for its menopause-focused service. 

Different women-focused digital well being corporations embrace Alpha Medical, Tia and Maven Clinic

ON THE RECORD

“Nutrimedy was began with the mission to enhance entry to vitamin in healthcare and make it considerably extra customized and actionable in our hectic each day routines. Throughout the area of vitamin, conflicting and complicated misinformation is pervasive and prevents most individuals from making the very best resolution for his or her particular person well being,” Nutrimedy CEO and cofounder Karolina Starczak stated in an announcement. “That is very true in girls’s well being, the place fast fixes and false guarantees forestall girls from accessing viable options to their medical and dietary wants.”



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