Earlier than COVID-19 it will have been straightforward to think about that producing and distributing an efficient vaccine would have been the most important problem of combating a worldwide pandemic. However because it’s turned out, among the greatest challenges of the virus have been public well being challenges – getting folks to behave in ways in which scale back the unfold of illness and getting them to take the vaccine in locations the place it’s now obtainable.
At an UpNext session on the HIMSS21 Digital convention subsequent week (moderated by yours really), HIMSS will convene voices from among the main public info platforms to debate the function their firms have needed to play within the administration of public info – and misinformation – over the past 12 months and a half.
Fb Head of Well being KX Jin will discuss, not solely Fb, but in addition WhatsApp, which has been utilized in AsiaPAC international locations like Singapore and Indonesia to maintain the general public up up to now on the virus and to assist healthcare staff and others get vaccinated.
Dr. Garth Graham, director and world head of healthcare and public well being at Google/YouTube, will discuss how YouTube thinks about its public well being function, each as an explainer for issues like mRNA and as a conduit to assist influencers share their experiences with vaccination.
Lastly, Darius Walker, senior vice chairman and senior govt producer of CBSN, CBS Information’ 24 hour streaming community, will talk about the point of view of conventional media and the way his crew considered issues like message consistency and the significance of reliable, native voices.
I’m very excited to share a vigorous dialogue with such high-profile changemakers from the tech world, and I hope you’ll be a part of us on Thursday at 5:30 pm ET for “Managing the Message – Massive Tech and Media Focus on Misinformation”