Eddie Bauer’s New Inventive Director Is Making the Clothing store Even Extra Inclusive

This text was produced in partnership with Eddie Bauer

Christopher Bevans has designed clothes for celebrities like P. Diddy, Pharrell, and John Legend. He was one of many first folks of colour admitted into the Council of Trend Designers of America. If that repertoire appears spectacular however perhaps a shoo-in to function Eddie Bauer’s new artistic director, you’re not seeing the forest for the bushes.

Bevans has amassed loads of awards, together with the Woolmark Innovation Award for a snowboard equipment he designed for his personal model, DYNE. And whereas he’s snug And whereas he’s snug producing trend week shows in Milan, Paris, and New York, he’d admittedly quite be digging within the filth, sliding on snow, or mountain climbing within the hills.

“I’m a mashup—I’m gumbo,” Bevans says of his different pursuits.

And that’s why he’s uniquely certified for the job. With the return of in-person purchasing, an out of doors tradition increase, and a highlight on inclusion, Bevans’ numerous and eclectic background naturally aligns as somebody who can respect Eddie Bauer’s storied 100-year heritage whereas additionally pushing ahead with a watch on progress and evolution.

“Utilizing his distinctive perspective on tailoring, in addition to lower and colour, Bevans has already began to re-imagine core Eddie Bauer kinds and the look of our product assortment,” says Mike Schulam, VP of merchandising at Eddie Bauer. “We’re excited to see the affect he’ll make.” We caught up with Bevans at his Portland, OR, residence to search out out extra about his upbringing, love of birds, and why farming is simply as core as free climbing.

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Males’s Journal: What’s your imaginative and prescient stepping in as artistic director?

Christopher Bevans: I care about sustaining our base of Eddie Bauer supporters who’ve been with us for many years and trying to the youthful technology. How can we connect with them and outfit them? How can we make it simple for extra of us to have these adventures and expertise exterior metropolis life? I need to sprinkle just a little of my abilities as a technical sportswear designer and develop the model into new locations. Eddie Bauer is such part of outside tradition, but additionally, I’d say, part of road tradition. It’s the suburbs to the city to the jungle.

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