Behavioral teaching unicorn BetterUp acquires data-focused Motive and Impraise

This morning behavioral teaching service BetterUp introduced the acquisition of two new data-focused software program corporations Motive and Impraise. 

The San Francisco unicorn mentioned that it plans on utilizing the brand new applied sciences to assist increase its insights into human conduct. The expertise is geared at worker well being and wellness and employs synthetic intelligence, teaching, counseling and mentorship to help members’ wants. The corporate positions the device as a option to reduce down on worker burnout and increase work-life steadiness.

Motive makes use of a mix of machine studying and pure language processing to assemble insights about individuals’s experiences and behaviors. The corporate makes use of what it calls an “Emotion API” to pinpoint the feelings in language and let corporations react in an applicable means. 

In the meantime, Amsterdam-based Impraise is targeted on the workforce house. Its fundamental perform helps managers increase their insights of individuals. 

The information comes simply months after BetterUp introduced its plans to broaden into the European market, launching workplaces in Munich and London. 


The corporate is pitching these acquisitions as a means to assist bolster its insights into human conduct, in addition to help its enlargement within the EMEA market. The corporate famous that, with the acquisition of Impraise, it provides the Netherlands to its checklist of European workplaces. 

It additionally notes that it plans to make use of Impraise’s tech to assist customise the BetterUp product to the European market. 

“We’re actually honored and excited to welcome Motive and Impraise to BetterUp,” Alexi Robichaux, CEO and cofounder of BetterUp, mentioned in a press release. “Their world-class groups have a long time of expertise growing breakthrough synthetic intelligence and machine studying applied sciences and constructing impactful merchandise with consumer-grade person experiences.

“Motive brings a wealth of experience in creating expertise that enriches the understanding of human emotion at scale, and Impraise has been relentlessly dedicated to cultivating environments for individuals to do their greatest work by means of intuitive expertise. We couldn’t be extra proud to convey these groups on board and to take our member and companion experiences to even larger heights.”


This M&A comes lower than a 12 months after the corporate introduced a whopping $125 million Sequence D funding spherical, which introduced its valuation to $1.73 billion. 

Nevertheless, BetterUp isn’t the one worker wellness platform in the marketplace. Digital psychological well being firm Ginger affords on-demand behavioral well being teaching and video remedy to the employer market. Just lately the corporate closed a $100 million Sequence E funding spherical

Moreover, Fashionable Well being, which works with employer-customers to supply app-based packages of psychological well being advantages, raked in $74 million in Sequence D funding in February

Lyra, a digital behavioral well being advantages platform, introduced a $187 million Sequence E spherical in January, boosting the corporate’s valuation to $2.3 billion.  


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